Skip to content

Digital Sales Manager

Posted: 05/09/2022

Organization Description
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
Employer Description
Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!
Job Description

KRCG is  seeking a Digital Sales Manager who will ensure all digital objectives are met or exceeded.  This person will become an expert in Sinclair’s digital capabilities, working with the KRCG sales team to recommend unique and valuable digital solutions to new and existing clients.

Not every day will look the same, however, the main responsibilities of our Digital Sales Managers include:

  • Meet with MC’s weekly to review digital forecast and provide support and feedback on digital platform for our customers
  • Meet with MC’s and customers on a regular basis to perform customer needs analysis, build recommended marketing solutions to address the needs of the business. 
  • Work with MC’s and Digital Sales Assistant to accurately launch digital campaigns using various order systems. 
  • Work with MC’s and customers to review digital reporting on a regular basis to ensure campaigns are addressing customers business concerns.
  • Work with station managers to build budgets and strategic plans to achieve revenue goals.  
  • Maintain high level communications with all station and corporate management, sales staff, and customers as needed.
  • Execute training for MCs on a regular basis.   

What skills do you need to be successful in our role?

  • Ability to lead, train, and inspire sales professionals
  • Working knowledge of new media, digital platform, social media, and digital content
  • Hands on experience developing new business as a skilled negotiator and motivator, a proven track record of success in digital sales.
  • Passion for leading and contributing to a sales team with a positive mindset
  • Effective relationship building, customer service, communication and negotiation skills
  • Strong understanding of the changing landscape of integrated marketing
  • Digital marketing management experience
  • College degree preferred
  • Broadcast or television sales or management experience is a plus

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!