VISUAL CONTENT PRODUCER
VISUAL CONTENT PRODUCER
Reports to: Director of Creative Services
FLSA Status: Non-Exempt
SUMMARY
The Visual Content Producer will manage video and photography for multiple brands and companies. The role focuses on creating compelling content, and fostering engagement to enhance brand awareness and drive sales. Working closely with Brand Managers and the internal team, the Visual Content Producer develops and ensures a consistent brand voice, and brand image. The ideal candidate is creative, tech-savvy, and skilled at developing multimedia content to help take our brands to the next level.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Conceptualize, plan, and create visually appealing and engaging multimedia content, including videos, animations, stories, and interactive posts, tailored for various platforms such as Facebook, Instagram, TikTok, LinkedIn, X, Websites, Apps, and more.
- Edit and enhance existing multimedia content to ensure quality and consistency.
- for a variety of needs: brand story videos, product promotions, company culture, training, etc.
- Photography: Proficient skills operating DSLR cameras for product photos, lifestyle imagery, and more.
- Edit photos and imagery with editing software such as Adobe Photoshop or Lightroom for post-processing.
- Creation of video content for a variety of needs: brand story videos, product promotions, company culture, training, etc.
- Conduct market research to identify key themes, topics, and formats that resonate with the target audience.
- Manage PFSbrands content folders for the organization of photo and video assets.
- Perform other duties as assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, experience, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor's degree in digital media, graphic design, marketing, or related field
- Proven ability in video and animation production, from conceptualization to final product.
- Ability to produce high-quality photography to support campaigns, brand initiatives, social media, training material, company events, etc.
- Strong understanding of video editing, animation, and graphic design principles.
- Proficiency in multimedia tools and software, including but not limited to Adobe Creative Suite (Premiere Pro, After Effects, Illustrator, Photoshop).
- Experience managing social media and significant knowledge of social media marketing, algorithms, and best practices
. - Strong storytelling skills through video, animation and audio.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to generate innovative ideas and content.
- Proficient in using social media management tools and analytics platforms.
- Self-starter with ability to work effectively -- independently and within a team environment.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Work is typically performed in normal office conditions
- Position requires infrequent travel to company events
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Must be able to sit for prolonged periods of time in front of a computer daily.
- Frequently required to stand; walk; and stoop, kneel, crouch or crawl.
- Must have visual and hearing acuity.
- Ability to use hands and fingers to reach, lift and carry 25 pounds on a regular basis
- Digital dexterity and hand/eye coordination in operation of office equipment including a computer
- Ability to speak to, hear, and understand others via phone and in person in English
- Must be able to travel by car or plane to company events or customer locations
